2 edition of Modern marketing management in the Indian context found in the catalog.
Modern marketing management in the Indian context
Rustom S. Davar
Bibliography: p. 615-618.
|Statement||by Rustom S. Davar.|
|Series||Progressive series in management|
|LC Classifications||HF5415.13 .D35|
|The Physical Object|
|Pagination||xxiv, 632 p.|
|Number of Pages||632|
|LC Control Number||74908455|
marketing efforts matter even more. This case study can very effectively be used to debate on what can be the unique platforms for competitive advantage in consumer durable industry. Post liberalisation in , with the entry of multinational companies like LG, Samsung and Whirlpool, the Indian consumer durables industry has witnessed intense This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms. Amruta Vijay Pawar, student of , at D.Y. Patil University, School of Management
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