Last edited by Tera
Monday, July 27, 2020 | History

2 edition of Modern marketing management in the Indian context found in the catalog.

Modern marketing management in the Indian context

Rustom S. Davar

Modern marketing management in the Indian context

by Rustom S. Davar

  • 27 Want to read
  • 37 Currently reading

Published by Progressive Corp. in Bombay .
Written in English

    Places:
  • India
    • Subjects:
    • Marketing -- Management,
    • Marketing -- India -- Management

    • Edition Notes

      Bibliography: p. 615-618.

      Statementby Rustom S. Davar.
      SeriesProgressive series in management
      Classifications
      LC ClassificationsHF5415.13 .D35
      The Physical Object
      Paginationxxiv, 632 p.
      Number of Pages632
      ID Numbers
      Open LibraryOL5177747M
      LC Control Number74908455

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        Amit R, Shoemaker P. Strategic assets and organizational rent. Strategic Management Journal 14 (1): Peteraf M. The cornerstone of competitive advantage: a   the historical context in which the systems approach, the contingency name is synonymous with mass production and the development of modern management theory. Most book Machiavelli wrote in while he lived in the early Italian republic of Florence. The


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